TIM HAND

Tim is a founding partner at Kinetic12 consulting. He brings expertise in strategic planning, marketing, market research, category management, P&L management, innovation, and Foodservice. For the last 15 years, Tim has consulted and led engagements with a variety of B2B and B2C clients to tackle a broad range of strategy, portfolio, innovation, and research challenges – from opportunity assessments and business strategy development to training on strategic planning.

He has more than 30 years of experience in marketing and strategy. He worked at Kraft Foods for 17 years across various categories and brands, serving as Director of Strategy for the $2 billion North American Foodservice division.

Tim has worked as a consulting partner with IFMA on the development of best practices in category management planning with distributors, joint business planning with chain accounts, and supply chain optimization. For the past seven years, Tim has led the design and facilitation of the industry-leading Foodservice Collaborative Innovation forum, which has involved more than 150 chain operators and manufacturers. He is experienced in both qualitative and quantitative research design and has moderated over 350 focus groups. He holds an MBA from McMaster University in Ontario and a Bachelor of Commerce degree in marketing.

Biography