Chicago, Illinois | info@kinetic12.com
"High performing companies win by keeping the customer at the center of everything they do. They don’t execute against what looks good on a spreadsheet, or what the company is operationally capable of doing, they deeply understand their customer’s needs, wants and fears and develop compelling product solutions and communications strategies to address them. And in B2B, companies that deliver against the needs, wants and fears of their customer’s customer will win every time."
-Jennifer Brizzolara
Jennifer is a partner at Kinetic12. Over her 25+ year career, Jennifer has proven to be a true commercial “renaissance woman”, having successfully worn brand and category management, product innovation, digital marketing, customer strategy, sales and corporate communications hats. This breadth of commercial experience provides Jennifer with the unique customer-focused perspective she brings to her work helping some of the world’s best-known companies develop winning product strategy, profitable innovation pipelines and breakthrough business strategy.
For the last dozen years, she’s been focused on food, serving in marketing leadership positions at McCain Foods USA and Sara Lee, on the board of the International Foodservice Manufacturers Association (IFMA), and as a marketing consultant to established food manufacturers and ingredient suppliers.
Jennifer holds a BA from the University of Michigan and an MBA from the Kellogg Graduate School of Management. She teaches Marketing Leadership, Design Thinking and Business Growth Strategies classes for the Kellogg Executive Education program at Northwestern University.
