“With rapidly changing industry dynamics, shifting competitive strategies, myriad information sources and varied points of view, it is a constant challenge for our clients to organize and process insights, absorb the implications and develop a clear vision of market opportunities and strategic business priorities. Working with clients to understand and adapt to evolving market forces is our core competency and driving focus.”
-Rob Veidenheimer
Rob is a partner at Kinetic12. He has worked as a consultant across the food supply chain for over 20 years. His focus areas include strategic planning, go-to-market model optimization, market analyses, investment due diligence, marketing effectiveness, and evaluation of operating practices for improved business performance.
Prior to Kinetic 12, Rob was a founding partner and President of Pentallect Inc. and a principal at The Hale Group, both food industry strategy consulting firms. He has also held leadership positions at consumer products companies, including Campbell’s, French’s Food Company, and James River Corporation.
Rob holds an MBA from the University of Virginia’s Darden School of Business and a BA from Trinity College in Hartford, CT.
