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Full Service Marketing Communications and Culinary Selling Team

Insights Based Marketing Plan Development

It’s all about the strategy. Like any good craftsperson, we believe in measuring twice and cutting once. Our rigorous approach is insight based, and founded upon Kinetic12 strategic processes, experience and relationships. Only after we’ve conducted a comprehensive situation assessment and analyzed key issues will we then develop communications strategies. Over the years, we’ve learned that this discipline helps us, and our Client partners, be the best marketers we can be. Like everything we do, our process begins with understanding applying customer insights and ends with a well-reasoned strategy. 

Our Process

Our Output

Communications Programs with Real ROI…and Beautiful Creative

Best practices for foodservice marketing are evolving rapidly. We believe in disciplined budgeting and measurement. Is this tactic on strategy? How will we measure impact? Are we talking to the right decision-makers and not wasting money on the shotgun approach? We ask ourselves the right questions to ensure efficient and impactful communication programs. And yes, beautiful design is table stakes, but at our core we are artists who strive for creative excellence every time.

Culinary Selling: We “Know a Guy” at over 250 Chain National Accounts 

Preparation & Access are the names of the game when it comes to Collaborative Innovation with Chains

Preparation.

We know the value of being prepared. Leadership of the 12 Plus+ Culinary Team has decades of experience working with chains on collaborative innovation projects – with some team members having personally participated in 300+ meetings with Menu Decision Makers at a wide range of Chain account headquarters presentations and tastings. We are highly experienced at understanding how these teams prefer to work with manufacturer partners, how they incorporate insights into their thinking, and how to maximize the return on valuable sales interactions with them. 

Access.

Emergence. Emergence C-Store. Collaborative Innovation. Each of the ten foodservice conferences hosted by Kinetic12 each year is attended by dozens of operator brands. In total, our proprietary conferences by over 250 restaurant chain brands. These are current, active, in-person relationships which we leverage for Client outreach and to uncover sales opportunities for our Clients. Only our Clients have access to these relationships through us, and only our AOR Clients enjoy discounted sponsorship packages to these events. 

Culinary Selling Best Practices for the Industry

We are proud to have partnered with IFMA to develop Operator-Supplier Collaboration Model (OCM), a structured process for assessing and optimizing chain customer relationships, and building insight-based menu innovation.

Event Activation

AOR clients enjoy discounted sponsorship packages for K12 events, in addition to proprietary turnkey Demand Activation Opportunities during the events.

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